Smooth Sydney – QVB, Sydney

Smooth Sydney is a clothing store targeting plus size women. It is warm, inviting, and accessible with a sense of homeliness yet maintains the elegance and sophistication for a store of this calibre. Warm finishes with texture such as the timber floor, feature rug, rattan wall paper, the introduction quirky furniture and feature pendants add an element of ‘wow’ and earthliness.

The merchandising system is custom designed setting the store apart from other clothing retailers. A signature steel ribbon curves throughout the space from which the hanging rails are suspended. The zones are distinctly established with separate consultation, waiting and fitting areas, by the use of feature walls and bulkheads. Timber fins to the rear of the shop front display offer privacy from the arcade and reinforce a sense of nature and earthiness in the decor to the merchandise itself.

Area 22 sqm