Forcast – Westfield Sydney Plaza, Sydney

Foster & Associates was commissioned to design a new store for the Australian fashion brand 'Forcast'. The client wanted a store that reflected their brand identity of being fashion forward whilst giving the store a boutique-like feel and showcasing the product beautifully and effectively.

In order to achieve maximum visual impact from the mall we designed a feature spiral sculpture that formed the shop front display, framing the mannequin podium that continues into the store to form a suspended hanging rail for merchandise. The concept behind this dramatic element was to incorporate the sense of evolution and the transformation much like that of a weather pattern in nature.

Area: 100 sqm